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Direct
Response Call Center Services
Your
call center is the first direct point of contact with the buyer.
Careful consideration must be given in selecting your call center.
Look for a call center that offers:
-
dedicated desk
- upselling
- save
the sale
- customer
service
- order
processing systems
Your
call center selection is integral to the success of your campaign.
Be sure to ask:
- How
will the call center staff learn about your product?
- How
will call volume be managed?
- How
will you monitor the success of your campaign?
Your
call center will need to:
-
handle broadcast call volumes
-
have experience with DRTV
- have
technology that provides the reporting tools necessary to measure
exactly how each spot or show that airs is performing
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