Direct
Response Continuity and Upselling
Upselling
is suggesting to the purchaser of a product that the purchaser
could add to their original purchase in some value-enhancing
way, such as with:
- a
useful accessory
- a
deluxe, more fully-featured model
Upselling
and cross-selling and are extremely effective ways to increase
revenue. Look for a call center that trains their agents in upselling
strategies.
Upselling
can be a win-win situation - providing better service for the
customer and increased revenues for the client. A
good continuity program can be a major factor in the financial
success of an infomercial campaign
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