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Dedicated
Desk
Dedicated
desk is the use of dedicated sales agents—agents devoted
to taking calls for a single client or product. Dedicated desk
agents focus exclusively on one company or product line. Since
dedicated agents sell only one item, they:
-
have a deeper knowledge of the product
- have
intimate familiarity with callers' objections and the strategies
for overcoming them
- are
primed to educate callers about the complete offer and turn
an inquiry into a sale
Dedicated
desk agents are particularly well suited for higher-end and harder-to-sell
goods. Dedicated agents generally are more mature and have more
sales experience than shared reps. While both require product
and sales training, a dedicated agent's training usually takes
less time.
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